After having extensive experience in several music genres, SERI (formerly known as LALA) became a very versatile vocalist, songwriter/topliner, and a performer. She sings in Hindi, Cantonese/Mandarin, English, and Russian. With her diverse Asian background, SERI joined a Chinese singing talent contest put on by a major Chinese TV network station, FAIRCHILD TV, in Vancouver, Canada. SERI competed and sang in Mandarin and Cantonese. Because she is westernized and did not speak Cantonese or Mandarin well, SERI worked very hard learning the songs phonetically and won second place in the contest. The contest had national radio, television, and print media coverage, and SERI was immediately recognized and became popular in the Chinese community across Canada. She continued to develop her relationship with Fairchild Television. Very shortly after the contest, SERI entered DAVID FOSTER’s MAKE A WISH FOUNDATION TALENT SEARCH and was one of the 10 finalists in the Vancouver region. She sang for DAVID FOSTER, SUE FOSTER, CLAY
AIKEN, and BABYFACE. SERI was greatly inspired by this experience. It was not until October 2006, that SERI made her biggest move in her music career. She completed her Masters degree in Education, left her music elementary teaching position at the time and the gigs she did singing at weddings, funerals, community, corporate and educational functions. SERI moved to New York to pursue her music career. She continues to develop her songwriting and originals, appearing on radio and music videos, recording and collaborating with other artists and musicians, DJs, choreographers, dancers and gigging with wedding/corporate cover bands. In February 2007, SERI came in second place at THE VERIZON SING CONTEST put on in the Chinese New Year Chinatown Parade in New York. She will be performing for the 2010 parade again in February. In August 2007, SERI opened up for MICHAEL MCDONALD, DAVY JONES from THE MONKEES, MICHAEL BOLTON, DRU HILL, and ARETHA FRANKLIN.