Seminar: #LGBTBiz – Advanced LGBT Social Media Marketing Strategies for 2016


March 7, 2016


#LGBTBiz – Advanced LGBT Social Media Marketing Strategies for 2016
Hosted By Matt Skallerud, President of Pink Banana Media

Most people know how to post their content on Facebook, Twitter and LinkedIn. Our presentation focuses on some of the more advanced topics in social media marketing available to us today, including 1) influencers, 2) social media integration with search, and 3) #hashtags and how your company can put them to work to help maximize your social media outreach. Our focus is LGBT, but the strategies remain the same for almost any type of niche marketing today.

We will touch on Interpersonal Marketing, discussing in more detail how marketing outreach in today’s environment merges PR, advertising and social media. In today’s world, user-generated content [photos, status updates and reviews about your business] are becoming more and more relevant… we’ll be discussing some of these trends, including how your business can best utilize Instagram, Vine [new 6-second video service offered by Twitter] and more.

We will then be presenting a series of case studies, showing examples of how various clients have used these social media techniques in their marketing outreach. 

Matt Skallerud Bio:
Matt Skallerud, president of Pink Banana Media, specializes in LGBT online marketing, targeting gays & lesbians via content marketing, social media, programmatic ad banners, mobile smartphone apps and more. He also specializes in search engine optimization (SEO), key word / search advertising (PPC) and social media analytics. He’s been in the LGBT online industry for over 20 years now. Skallerud began his online career in May 1995 with the launch of, which became one of the top 3 LGBT websites worldwide. Having worked with companies, large and small, for more than 20 years to reach the LGBT online consumer through this site and others, he is now focused on the most cutting-edge global innovations in programmatic ad buying, social networking and Web 2.0 technologies. He empowers his clients to reach the LGBT market using the most advanced techniques taking hold in the online marketing world today, including Real-Time Ad Bidding (RTB), Facebook, LinkedIn, Twitter, Google Plus, YouTube, blogs and others. In addition, Skallerud is the former Board Chairman of the International Gay & Lesbian Travel Association (IGLTA) and Travel Gay Canada (TGC). He is actively involved with key national LGBT organizations including the NGLCC and Lambda Legal, just to name a few.